Job Description Marketing Director (Luxury Dental Aesthetics)

I. Key Responsibilities

1. Strategy & Brand Management

• Develop and execute an integrated marketing strategy to expand market share across multiple platforms (offline, online, PR, KOL/KOC, events).

• Elevate and sustain the premium brand image as a pioneer in the dental aesthetics industry.

2. Business Impact & Customer Growth

• Design and implement marketing campaigns targeting high-end clientele, expanding customer volume and market penetration.

• Collaborate with the Sales Director to ensure marketing initiatives directly contribute to revenue growth.

• Conduct research and analyze customer behavior and industry trends to optimize conversion rates.

3. Team Management & Development

• Build, manage, and train a dynamic, professional marketing team.

• Oversee communication, digital, content, PR, events, and partnership activities.

• Work closely with agencies, KOLs/KOCs in the beauty & aesthetics industry to maximize campaign impact.

4. Multi-Platform Management & Innovation

• Lead digital marketing initiatives (Meta, Instagram, TikTok, Google, SEO, CRM, Marketing Automation).

• Drive branding campaigns, luxury events, workshops, and lifestyle marketing activations.

• Propose and apply innovative marketing trends (AI, personalization, customer experience) tailored to the dental aesthetics industry.

II. Requirements

• Minimum 5-7 years of experience in marketing within the aesthetics, beauty, or luxury industries (experience with premium brands is a strong advantage).

• Proven track record in brand building, customer acquisition, and revenue growth.

• Deep understanding of Vietnams high-end market, including local affluent clients, overseas Vietnamese, and foreign customers, with the ability to generate demand among untapped customer segments.

• Strong leadership, team management, and strategic partnership skills.

• Creative mindset with a sharp sense of trends while maintaining the luxury branding identity across all communications.

• Working hours: 9:00 18:00, Monday to Saturday.

III. Benefits

• Attractive salary: 40,000,000 VND/month + performance-based bonuses (KPI).

• Fully equipped workplace and professional facilities.

• Employee discounts on company services/products.

• Full social insurance, annual leave, birthday, wedding, bereavement, and holiday benefits in compliance with regulations.

• Continuous training and mindset development for personal growth.

• Salary increase based on performance and contribution.

• Professional, dynamic working environment with strong career development and promotion opportunities.

Location: Tay Ho, Ha Noi