Growth Marketing Specialist
Job Description:
We are looking for a Growth Marketing Specialist to help scale customer acquisition, activation, and retention through data-driven marketing initiatives. This is a hands-on role suited for a growth marketer who enjoys testing, optimizing, and iterating across growth channels in a fast-paced environment.
You will work closely with cross-functional teams to execute campaigns, analyze performance, and turn insights into action. As the company grows, this role offers meaningful opportunities to take on broader ownership and increased responsibility
Key Responsibilities:
Growth Execution
- Execute multi-channel marketing campaigns across paid media, SEO, email, content, and social
- Support go-to-market initiatives, product launch, and growth experiments
- Plan and run A/B tests to improve conversion across funnels and lifecycle stages
Analytics & Optimization
- Track and analyze KPIs such as CAC, LTV, conversion rates, and engagement metrics
- Use analytics and CRM tools (e.g., GA4, Dynamics 365, Zoho Socials, or equivalents)
- Make recommendations and implement improvements based on performance data
Cross-Functional Collaboration
- Partner with Product, Sales, and Customer Success to align growth initiatives
- Support onboarding, activation, and retention initiatives
- Contribute to growth planning, sprint reviews, and retrospectives
What Success Looks Like
- Campaigns are launched on time and continuously optimized
- Clear, data-backed insights inform decision-making
- Ownership of one or more channels or growth initiatives shows consistent improvement
- Strong collaboration leads to smoother launch and better results
Qualifications
Experience
- 2–5 years of experience in growth, digital, or performance marketing
- Hands‑on experience with at least one core organic growth channel, such as SEO, content marketing, lifecycle marketing, or other organic growth channels.
- Strong analytical mindset, and comfortable working with data.
- Ability to work independently in a fast-paced environment
Nice to Have
- SaaS, startup, or product-led growth experience
- Familiarity with CRM systems and marketing automation tools
- Experience supporting experiments or mentoring junior collaborators
Why Join Heunets
- Work on meaningful growth problems with real business impact
- Gain exposure across strategy, execution, and cross-functional collaboration
- Room to grow with the business as products and markets expand
- Join a culture that values ownership, learning, and continuous improvement
- Flexible work hours, fully remote
Work Hours: US Eastern Time
Job Type: Full-Time
Required Skills:
Data Offers Dynamics Support Content Marketing Collaboration SEO Ownership CRM Onboarding Mentoring Reviews Decision-Making Metrics Campaigns Continuous Improvement Optimization Analytics Automation Strategy Email Testing Planning Business Marketing Sales