Growth Marketing Manager
Job Description:
Heunets is a forward-thinking technology company committed to delivering innovative solutions that empower businesses and individuals. We thrive on creativity, collaboration, and customer-centricity.
We are seeking a Growth Marketing Manager to drive user acquisition, engagement, and retention in a fast-paced startup environment. This role is hands-on and strategic, requiring expertise in paid ads, SEO, content marketing, and analytics, while wearing multiple hats across product marketing, customer success, and sales enablement.
Key Responsibilities
- Growth Strategy & Execution: Develop and implement scalable growth strategies across paid, organic, and owned channels.
- Performance Marketing: Manage and optimize campaigns across platforms (Google Ads, Meta, LinkedIn, etc.) to maximize ROI.
- Conversion Rate Optimization (CRO): Analyze user behavior and run A/B tests to improve landing pages, funnels, and onboarding flows.
- Data & Analytics: Monitor KPIs, generate insights from marketing data, and iterate based on performance metrics.
- Lifecycle Marketing: Design and execute email, SMS, and in-app campaigns to improve user retention and engagement.
- Experimentation: Lead rapid experimentation across channels to identify new growth opportunities.
- Cross-functional Collaboration: Partner with Product, Sales, and Engineering to align growth initiatives with business goals.
- Customer Insights: Conduct user research and leverage feedback to inform messaging and campaign strategies.
Qualifications
- Bachelors degree in Marketing, Business, Communications, or related field (MBA preferred).
- 3-5 years of experience in growth marketing, start-up, preferably in tech or SaaS.
- Proven success in marketing and scaling products.
- Strong analytical skills and data-driven decision-making.
- Excellent written and verbal communication skills.
- Experience with tools like HubSpot, Salesforce, Google Analytics, and project management platforms.
- Ability to thrive in a fast-paced, collaborative environment.
Preferred Skills
- Experience in B2B tech environments.
- Experience with start-up organization
- Familiarity with AI-driven personalization and privacy-first marketing.
- Ability to translate technical features into customer-centric benefits.
- Creative thinker with a strategic mindset.
Why you should apply
- Competitive salary and performance bonuses.
- Professional development opportunities.
- Collaborative and supportive work environment
- Flexible work hours, fully remote
Work Hours: US Eastern Time
Job Type: Full-Time
Required Skills:
Product Marketing Organization Messaging Adoption Competitive Analysis Collaboration Analysis Creativity Customer Engagement HubSpot Salary Decision-Making Product Development Features Google Analytics Analytical Skills Campaigns Communication Skills Market Research Analytics Strategic Planning Strategy Materials Research Planning Design Engineering Marketing Business Project Management Training Sales Communication Management