Lagos, Nigeria

Growth Marketing Manager

 Job Description:

Heunets is a forward-thinking technology company committed to delivering innovative solutions that empower businesses and individuals. We thrive on creativity, collaboration, and customer-centricity.

We are seeking a Growth Marketing Manager to drive user acquisition, engagement, and retention in a fast-paced startup environment. This role is hands-on and strategic, requiring expertise in paid ads, SEO, content marketing, and analytics, while wearing multiple hats across product marketing, customer success, and sales enablement.

Key Responsibilities

    • Growth Strategy & Execution: Develop and implement scalable growth strategies across paid, organic, and owned channels.
    • Performance Marketing: Manage and optimize campaigns across platforms (Google Ads, Meta, LinkedIn, etc.) to maximize ROI.
    • Conversion Rate Optimization (CRO): Analyze user behavior and run A/B tests to improve landing pages, funnels, and onboarding flows.
    • Data & Analytics: Monitor KPIs, generate insights from marketing data, and iterate based on performance metrics.
    • Lifecycle Marketing: Design and execute email, SMS, and in-app campaigns to improve user retention and engagement.
    • Experimentation: Lead rapid experimentation across channels to identify new growth opportunities.
    • Cross-functional Collaboration: Partner with Product, Sales, and Engineering to align growth initiatives with business goals.
    • Customer Insights: Conduct user research and leverage feedback to inform messaging and campaign strategies.

Qualifications

  • Bachelors degree in Marketing, Business, Communications, or related field (MBA preferred).
  • 3-5 years of experience in growth marketing, start-up, preferably in tech or SaaS.
  • Proven success in marketing and scaling products.
  • Strong analytical skills and data-driven decision-making.
  • Excellent written and verbal communication skills.
  • Experience with tools like HubSpot, Salesforce, Google Analytics, and project management platforms.
  • Ability to thrive in a fast-paced, collaborative environment.

Preferred Skills

  • Experience in B2B tech environments.
  • Experience with start-up organization
  • Familiarity with AI-driven personalization and privacy-first marketing.
  • Ability to translate technical features into customer-centric benefits.
  • Creative thinker with a strategic mindset.

Why you should apply

  • Competitive salary and performance bonuses.
  • Professional development opportunities.
  • Collaborative and supportive work environment
  • Flexible work hours, fully remote

Work Hours: US Eastern Time

Job Type: Full-Time

  Required Skills:

Product Marketing Organization Messaging Adoption Competitive Analysis Collaboration Analysis Creativity Customer Engagement HubSpot Salary Decision-Making Product Development Features Google Analytics Analytical Skills Campaigns Communication Skills Market Research Analytics Strategic Planning Strategy Materials Research Planning Design Engineering Marketing Business Project Management Training Sales Communication Management