You will be responsible for bringing Company’s brand positioning and customer growth strategy into action and develop integrated E-2-E marketing plans both digital and offline. It is all about creating unrivaled brand, booking and guest experiences. You will be leading a small team at the corporate head office and work closely with the hotels as well as the revenue and sales teams.

Main Job Responsibilities

Being a customer obsessed strategic marketeer

1.     E-2-E strategic marketing planning: Lead the development of the E-2-E strategic marketing plan for the group and aligned with the newly defined customer growth strategy and positioning.

2.     Turn strategy into action: Responsible for translating Company’s marketing strategy into a holistic and E-2-E action plan along to customer journey (create brand awareness, customer acquisition, drive traffic, turn traffic into conversion, customer engagement and repeat).

3.     Reaching the right touch points: A holistic and in-depth understanding of E-2-E digital and traditional marketing channels and tactics to reach customer segments on all the right touch points.

4.     Both Digital and offline: You are a digital savvy person and understand channels as: SEO, SEM, META, Loyalty, Affiliates, Mobile, Digital advertising.

5.     Analytical and insight driven: Be truly customer obsessed and an outside-in thinker by understanding the market, your competition and customers and being able to translate these insights into compelling actions.

6.     Data-driven: Your marketing actions and initiatives can be measured and tested, and you will be able to understand the performance of the different actions and their contribution to the overall growth strategy.

7.     Reporting: Used to build up internal reporting tools and set-up a structure and cadence for reporting marketing initiatives to the Core Leadership team.

8.     Playbook and Toolkit: Setting up a brand playbook and marketing toolkit for HQ and the individual hotels based on Company’s newly defined customer growth strategy.

Team leadership & Engagement

9.     Your team: You will be leading a marketing team (3-5 peoples) at HQ and work closely with the sales and marketing teams of the individual staffs to align plans.

10. Collaboration: Strong collaboration and engagement with Group Sales team and Revenue team and make sure your plans are aligned and integrated.

11. Leadership: Provide counseling and coaching to your team and ensure development plans and KPI’s are established for the team.

12. CMO’s counterpart: Being a counterpart to the CMO and assist on various projects and requests.

General Requirements:

• At least 8-10 years Customer Marketing experience at best-in-class companies
• In-depth knowledge of the Indonesian customer landscape and preferably in Tourism, Travel and Hospitality
• Experience within Tech, E-commerce, FMCG, Global Hospitality companies
• Both a strategist and an executor, you know how to take an idea from a line in your notebook to the next game-changing campaign.
• E-2-E digital marketing experience
• Very good in English both verbally and written