CRM and Personalization Manager

Job Description:

• Formulate customer management strategy and develop campaign management platform, marketing automation, customer data platform and personalization tool to ensure organization business alignment.
• Manage the complete campaign lifecycle with marketing automation from initial conception to implementation and evaluation regarding business objectives.
• Develop strategy, frameworks and best practices for omni-channel by designing & learning from experiments across owned marketing channels (EDM, push notification, SMS, In-app message, LINE) and paid media channels as relevant to the customer experience.
• Initiate CRM strategy and campaign execution for both website and application to acquire and reactivate users with different customers segments and personalization etc. to grow/scale customer life time value.
• Develop customer segmentation strategy in order to appropriately approach personalized marketing campaigns across digital touchpoints and create new trigger to activate customers.
• Measure performance of digital marketing efforts using Google Analytics, Data Studio and MarTech. Ability to analyze multiple data dimensions to drive actionable business insights.
• Seamlessly coordinate and collaborate with cross functional teams to ensure smooth and timely executions.
• Regularly review analytics and metrics to report campaign performance.
• Obtain implications and insights from data analysis to enhance campaign efficiency.

Qualifications:

• At least of 5 years in CRM, Membership Program, Loyalty, or digital related field with experience in customer acquisition and retention
• Knowledge of database management concepts and best practices
• Experience with Braze, Insider, AppsFlyer, Mixpanel is a plus
• Demonstrated ability to use data and analytics to drive decision-making and improve customer engagement, retention, and growth
• Advanced analytical skills, with the ability to interpret complex data and translate findings into actionable strategies
• Knowledge of SQL / Data query / HTML / JavaScript is a plus
• Experience with A/B and multivariate tests to optimize the customer experience
• Excellent communication and presentation skills
• Must be highly organized and self-motivated with a sense of urgency
• Strong independent project management skills
• Capable of handling multiple tasks with competing priorities under minimal supervision