Job Openings
CRM & Personalization Executive
About the job CRM & Personalization Executive
Job Description:
- Formulate customer management strategy and develop campaign management platform, marketing automation, customer data platform and personalization tool to ensure organization business alignment.
- Manage the complete campaign lifecycle with marketing automation from initial conception to implementation and evaluation regarding business objectives.
- Develop strategy, frameworks and best practices for omni-channel by designing & learning from experiments across owned marketing channels (EDM, push notification, SMS, in app popup, website) and media channels as relevant to the customer experience.
- Initiate CRM strategy and campaign execution for both website and application to acquire and reactivate users with different customers segments and personalization etc. to grow/scale customer life time value.
- Develop customer segmentation strategy in order to appropriately approach personalized marketing campaigns across digital touchpoints and create new trigger to activate customers.
- Measure performance of digital marketing efforts using Google Analytics (GA4), Tableau, Mixpanel, AppsFlyer, and MarTech Tools (Braze / Insider).
- Ability to analyze multiple data dimensions to drive actionable business insights.
- Seamlessly coordinate and collaborate with cross functional teams to ensure smooth and timely executions.
- Regularly review analytics and metrics to report campaign performance.
- Obtain implications and insights from data analysis to enhance campaign efficiency.
Qualifications:
- More than 1 Year of marketing automation experience
- Knowledge of database management concepts and best practices
- Experience with Braze, Insider, AppsFlyer, Mixpanel is a plus
- Demonstrated ability to use data and analytics to drive decision-making and improve customer engagement, retention, and growth
- Advanced analytical skills, with the ability to interpret complex data and translate findings into actionable strategies
- Experience with A/B and multivariate tests to optimize the customer experience
- Excellent communication and presentation skills
- Must be highly organized and self-motivated with a sense of urgency
- Strong independent project management skills
- Capable of handling multiple tasks with competing priorities under minimal supervision