Manila, Metro Manila, Philippines

Growth Product Marketer

 Job Description:

As a Growth Product Marketer, you'll play a crucial role in driving user acquisition, engagement, and retention for our Web3 products. You'll lead growth strategies and collaborate with cross-functional teams to enhance product features and user experiences. This is a unique opportunity to significantly contribute to an early-stage, high-growth environment in the Web3 space.

Responsibilities:

  • Develop and implement growth strategies to drive user acquisition, retention, and lifetime value.
  • Analyze user behavior, market trends, and data insights to inform strategic decisions.
  • Implement viral loops, referral programs, and token-based growth initiatives (e.g., airdrops, staking incentives).
  • Design and oversee growth-oriented product features in collaboration with product teams.
  • Execute cross-channel campaigns across email, social media, and content platforms.
  • Lead A/B testing and optimize key metrics like conversion rates and engagement.
  • Plan and execute SEO strategies, including website content, backlink building, and competitor analysis.
  • Provide cross-functional support across marketing, product, HR, and operations teams.
  • Continuously seek innovative growth opportunities in the evolving Web3 landscape.

Qualifications:

  • Bachelor's degree in Marketing, Design, Human-Computer Interaction, or a related field.
  • Minimum of 3 years of experience in growth marketing or product marketing, preferably in Web3.
  • Proficiency in tools like Google Analytics, HubSpot, Amplitude, and design platforms (Figma, Adobe, Canva).
  • Strong understanding of Web3 concepts, blockchain technology, and token-based growth strategies.
  • Experience with data-driven design and growth experiments (A/B testing).
  • Exceptional communication and collaboration skills, with a proven ability to work cross-functionally.
  • Portfolio showcasing successful growth campaigns or product designs.

Benefits:

  • Full-time day shift schedule, 9 AM to 6 PM, Monday to Friday.
  • Premium health insurance coverage, including dependents.
  • Paid vacation leaves, sick leaves, and public holidays.
  • Work-from-home setup.