Manila, Metro Manila, Philippines
Growth Product Marketer
Job Description:
As a Growth Product Marketer, you'll play a crucial role in driving user acquisition, engagement, and retention for our Web3 products. You'll lead growth strategies and collaborate with cross-functional teams to enhance product features and user experiences. This is a unique opportunity to significantly contribute to an early-stage, high-growth environment in the Web3 space.
Responsibilities:
- Develop and implement growth strategies to drive user acquisition, retention, and lifetime value.
- Analyze user behavior, market trends, and data insights to inform strategic decisions.
- Implement viral loops, referral programs, and token-based growth initiatives (e.g., airdrops, staking incentives).
- Design and oversee growth-oriented product features in collaboration with product teams.
- Execute cross-channel campaigns across email, social media, and content platforms.
- Lead A/B testing and optimize key metrics like conversion rates and engagement.
- Plan and execute SEO strategies, including website content, backlink building, and competitor analysis.
- Provide cross-functional support across marketing, product, HR, and operations teams.
- Continuously seek innovative growth opportunities in the evolving Web3 landscape.
Qualifications:
- Bachelor's degree in Marketing, Design, Human-Computer Interaction, or a related field.
- Minimum of 3 years of experience in growth marketing or product marketing, preferably in Web3.
- Proficiency in tools like Google Analytics, HubSpot, Amplitude, and design platforms (Figma, Adobe, Canva).
- Strong understanding of Web3 concepts, blockchain technology, and token-based growth strategies.
- Experience with data-driven design and growth experiments (A/B testing).
- Exceptional communication and collaboration skills, with a proven ability to work cross-functionally.
- Portfolio showcasing successful growth campaigns or product designs.
Benefits:
- Full-time day shift schedule, 9 AM to 6 PM, Monday to Friday.
- Premium health insurance coverage, including dependents.
- Paid vacation leaves, sick leaves, and public holidays.
- Work-from-home setup.