Marketing Specialist ( Trade & Consumer )
Job Description:
Industry: Automotive MNC
Location: Central
Working Hours: Monday - Friday
Good Remuneration Package
Responsibilities:
Objective
- To manage the marketing activities in the assigned region and develop a strategy to meet business objectives, in line with BUs marketing strategy & guidelines
Market trends and opportunities
- Data and information on market trends (e.g motorbikes evolution, competitor strategy, consumer behaviors)
- Company positioning within the market, SWAT analysis
Trade marketing
- Events/fair/product launches organization
- PR and media relationship
- Maintaining the relationships with all media players, identifying local bloggers and influencers
Implementation of periodical market analysis and internal/external benchmarks
- Monitoring the positioning against the competitors in terms of marketing activities / promotions
- Identifying local best practices and trends to be highlighted to Marketing department
- Regular meetings with BU Director to define and implement HQ strategy applying to local needs
Supporting the product marketing activities
- Structuring range management, market constraints, suggesting new opportunities
- Coordinating new products introduction in the markets and supporting the products development (selling proposition, range, targets, potentials etc.)
- Product training for Dealers/media
Coordination of marketing activities to support key accounts
- Liaising with key clients to plan, launch and monitor results of trade and consumer campaigns
- Managing the production of marketing materials, including literature and merchandise across Asia Pacific
- Event management such as conferences, exhibitions, track days and racing-related events
Requirements:
- Possess Degree in Marketing/ Digital Marketing/ Business Management/ Mass Communication or equivalent
- Minimum 2-3 years experience in Motorbikes related Businesses (Tire company, Motorcycle companies or Moto apparels companies)
- Possess knowledge in Motorbikes and tyres, marketing and events
- Strong analytical skills and a proficient level on Microsoft Excel and PowerPoint Presentations
- Strong interpersonal skills to effectively interact with all teams, regional markets and levels of business
- Preferably rides a motorbike, can sustain tyre conversations and generally enjoy being in riding and racing activities.
All Successful candidates can expect a very competitive remuneration packageand a comprehensive range of benefits.
Kindly email your resume in a detailed Word format to jingyee.lim@peopleprofilers.com
We regret that only shortlisted candidates will be notified
People Profilers Pte Ltd
EA Licence Number: 02C4944
Tel: 6950 9755
EA Registration Number: R1872533
EA Personnel: Lim Jing Yee, Lena
JOBID: L839566R
Required Skills:
Positioning Automotive Product Marketing Market Analysis Analysis Literature Resume PowerPoint Event Management Analytical Skills Registration Marketing Strategy Conferences Campaigns Interpersonal Skills Business Management LTD Digital Marketing Presentations Strategy Materials Microsoft Excel Email Communication Marketing Business Training Management