Senior Marketing Executive (Automotive)
Job Description:
Responsibilities:
Brand & Campaign Management
• Support the development and execution of marketing campaigns, including product marketing, tactical offers, test-drive campaigns, and showroom events.
• Coordinate Aftersales marketing initiatives such as service packages, promotions, seasonal campaigns, and customer retention activities.
• Ensure alignment of all marketing materials with brand guidelines and messaging.
Content, Creative & Collaterals
• Develop and manage marketing collaterals including brochures, posters, showroom materials, merchandising, and digital assets.
• Work closely with creative agencies or in-house designers to deliver quality content on time.
• Assist in creating content for social media, CRM communications, and digital channels (working with the Digital team if applicable).
Event & Activation Support
• Plan and manage roadshows, showroom activations, customer events, handover experiences, and product showcase activities.
• Support launch events, and dealer-level campaigns models.
• Coordinate logistics, vendor management, event setup, and post-event reporting.
Aftersales Marketing & Customer Retention
• Support service marketing promotions, maintenance campaigns, and customer lifetime value initiatives.
• Work with the Aftersales team to identify communication needs, customer pain points, and service opportunities.
• Develop communication materials for service reminders, customer touchpoints, and retention programs.
Lead Management & Sales Coordination
• Support lead-generation activities and ensure seamless workflow between marketing campaigns and Sales team.
• Track, update, and report marketing-generated leads and conversions.
• Monitor customer feedback and insights to support marketing improvements.
Budget, Reporting & Vendor Management
• Manage marketing budgets for assigned campaigns or projects, ensuring cost-effectiveness.
• Maintain and track invoices, quotations, and vendor agreements.
• Prepare regular campaign performance reports, competitor updates, and marketing analytics.
Requirements:
- Deg with 3 - 5 years of relevant experience in the luxury industries preferred.
- Good Microsoft office applications knowledge i.e., MS PowerPoint
- Proficiency in SEO/SEM strategies and tools (e.g., Google Ads, Google Analytics).
- Experience managing social media platforms (e.g., Facebook, Instagram, LinkedIn)
- Understanding of email marketing platforms (e.g., Mailchimp, Salesforce) and CRM systems.
- Ability to analyze campaign performance using Google Analytics, Meta Business Suite, or similar platforms.
- Good initiative and follow through.
- Good planning and organizing skills.
- Resistant to stress. Self motivated and results oriented.
- Proven good judgment in high pressure situations; an ability to remain calm and logical.
All Successful candidates can expect a very competitive remuneration package and a comprehensive range of benefits.
Kindly email your resume in a detailed Word/pdf format to ashley@peopleprofilers.com
We regret that only shortlisted candidates will be notified
People Profilers Pte Ltd
Tel: 6950 9753
EA Registration Number: R1111375
EA licence number 02C4944
EA Personnel: Lee Hui En Ashley
Required Skills:
Performance Product Marketing Resume Google ads Offers Messaging Handover MailChimp Support Development Brochures Customer Retention SEO Logistics MS Powerpoint Email Marketing Registration CRM Quotations Word Vendor Management Instagram Google Analytics Campaigns Facebook LinkedIn LTD Merchandising PowerPoint Analytics Social Media Materials Pressure Email Planning Maintenance Business Marketing Microsoft Office Sales Communication Management