Assistant Strategic Planner
Job Description:
Job Reference Y6635Y6V
Key Responsibilities:
Develop and present comprehensive, integrated media strategies for clients,
encompassing Social Media, KOL/Influencer marketing, OOH (Out-of-Home), and digital advertising.
Serve as a primary point of contact for clients, building strong relationships through regular reporting, strategic insights, and proactive communication.
Lead client meetings to present performance data, campaign insights, and strategic recommendations.
Manage and optimize paid social and search campaigns across platforms like Facebook, Instagram, Google, and other relevant overseas channels.
Oversee the end-to-end execution of other integrated marketing projects like OOH, KOL marketing campaigns, from identification and outreach to performance analysis.
Lead and coordinate the internal planning team to fulfill client objectives, ensuring highquality work delivery and project execution.
Delegate tasks effectively, manage project timelines, and ensure all team members are aligned on goals and deliverables. Foster a collaborative environment and mentor junior team members.
Qualifications:
1-3 years of experience in digital marketing, with a focus on SEA or Thailand markets.
Proven hands-on experience in managing and optimizing campaigns on Facebook and Google Ads.
Demonstrated experience in at least three of the following: social media strategy, KOL/Influencer marketing, OOH planning, integrated marketing, or account management.
Proven ability to manage multiple projects, lead team initiatives, and work effectively in a fast-paced environment.
Experience in a client-facing role (Account Management or similar).
Strong English communication skills (verbal and written); an overseas background is a plus for communicating effectively with international clients.