Marketing Communications & Social Media Manager - €38,000-€45,000

Job Summary - 

We are looking for a Marketing Communications & Social Media Manager to lead digital communication and social media activities for a rapidly expanding, multi-location lifestyle brand. The role focuses on planning and executing multi-channel campaigns, managing social media content, and ensuring consistent brand messaging across platforms to drive engagement and brand visibility during a period of significant scale.

What You'll Do

Campaign Strategy, Execution & Calendar Management

• Develop and coordinate the marketing campaign calendar, ensuring strategic alignment across digital channels (social media, email, website, paid media), influencer marketing, and broader brand initiatives.
• Plan, execute, and optimize multi-channel marketing campaigns with clear messaging and compelling visual storytelling.
• Collaborate closely with the CRM & Website Marketer, Designers, Paid Media Team, and external agencies to ensure seamless campaign delivery.
• Continuously refine campaign structures and content formats to improve engagement, reach, and conversion.

Social Media Management (SMM)

• Develop and manage high-quality content across key platforms (TikTok, Instagram, Facebook, YouTube) targeting diverse audience segments.
• Maintain a strategic social media content calendar aligned with brand priorities, site launches, and campaign activity.
• Work with internal and external creative teams to produce engaging visuals and videos that strengthen brand positioning.
• Track and report on performance metrics to optimize content and improve results.
• Monitor industry trends to create timely, relevant content that maximizes brand visibility.

Content Creation & Management

• Write and edit compelling content for websites, social media, product pages, and digital ads.
• Plan and optimize email marketing campaigns in collaboration with the CRM team.
• Coordinate social media content (captions, short-form storytelling) and collaborate with designers for visuals.
• Support the organization of photo/video production to support campaigns, ensuring alignment with brand storytelling.

Messaging & Copy Strategy

• Own and refine brand messaging to ensure consistency across all customer touchpoints.
• Craft compelling ad copy, social media posts, blog articles, and email content.
• Develop audience-focused content for multiple brand pillars, resonating with different customer segments.
• Ensure the brand's tone of voice is effectively maintained across all platforms.

SEO & Website Content Execution

• Research and coordinate SEO best practices in content creation, including keyword integration.
• Regularly update and optimize website content (landing pages, blogs) to improve organic traffic.
• Work with the web team to improve on-page SEO structure and internal linking strategies.

Performance Tracking & Optimization

• Monitor campaign performance metrics (engagement, CTR, conversion rates) and refine strategies accordingly.
• Implement A/B testing on content formats, subject lines, and calls to action.
• Stay ahead of content trends and competitor strategies to refine marketing efforts.

Who You Are

• A strong communicator and storyteller with a passion for social media and digital content.
• Organized and proactive, able to manage multiple campaigns and deadlines in a fast-paced, scaling environment.
• Creative and data-driven, using insights to improve content and engagement.
• A collaborative team player who works well with cross-functional teams.

What You'll Bring

• 4+ years of experience in marketing communications, social media, or digital marketing.
• Proven experience managing social media channels and content strategies.
• Strong copywriting and content creation skills.
• Familiarity with campaign planning, social media analytics, and basic SEO.
• Familiarity with Google Analytics, SEO tools (Ahrefs, SEMrush), and email marketing platforms.

What We Offer

• The chance to work with a fast-growing team with significant impact on company growth.
• A dynamic environment with opportunities for rapid professional development.
• A very competitive salary, performance bonuses, and benefits package.
• Health and Dental insurance cover.
• Physical Health & Wellness Budget.
• Technology of your choice.
• An inclusive and collaborative work environment with numerous team-building and social events.