Digital Marketing Executive (Paola, Malta | Up to 40,000)

R77 Elite Talent is exclusively supporting a well-established Maltese brand in the food & beverage sector in the search for a hands-on and strategic Digital Marketing Executive.

This is an exciting opportunity to join a dynamic and heritage-rich company that blends tradition with innovation. The ideal candidate will bring strong digital marketing expertise, creative flair, and a commercial mindset to help drive brand growth, online engagement, and digital transformation.

Key Responsibilities

• Digital Strategy & Execution: Develop and implement data-driven digital marketing plans to enhance brand visibility, audience engagement, and conversion across multiple online channels.

• Social Media Management: Manage, optimise, and grow the brands social media presence through strategic posting, community engagement, and campaign planning.

• Creative & Content Management: Lead creative projects from concept to completion, collaborating with internal teams and freelancers. Create compelling digital content that aligns with the brands identity and values.

• Digital Advertising: Plan and execute digital advertising campaigns (social media, search, and display) focused on delivering measurable ROI and performance improvement.

• Analytics & Optimisation: Monitor and analyse campaign data using digital analytics tools to track performance, produce insights, and optimise future campaigns and website performance.

• Partnerships & Influencer Marketing: Identify and manage influencer collaborations and third-party content creators to strengthen brand awareness and reach.

• Email Marketing & SEO: Develop targeted email marketing campaigns and optimise website content to support organic growth and eCommerce performance.

• Brand Consistency: Ensure a unified tone of voice and cohesive visual identity across all digital platforms.

Qualifications & Skills

• Education: A degree or postgraduate qualification in Digital Marketing, Marketing Communications, or a related field.

• Experience: Minimum of 2 years experience managing digital campaigns, social media, or content for a consumer brand or agency.

• Technical Knowledge: Hands-on experience with tools such as Google Ads, Meta Business Suite, TikTok Ads, LinkedIn Campaign Manager, WordPress, HubSpot, SEMrush, WooCommerce, and Canva.

• Mindset: Analytical yet creative, curious about evolving digital trends, and passionate about brand storytelling and customer engagement.

Additional Information

• Based on-site in Paola, Malta.

• Strong interest in food, beverage, or lifestyle brands is an advantage but not essential.

• The ideal candidate will be both strategic and execution-oriented comfortable planning at a high level and rolling up their sleeves when needed.

Whats in it for You

• Impact: Play a pivotal role in shaping a leading Maltese brands digital growth journey.

• Mentorship: Work closely with an experienced marketing leader and learn from a supportive, collaborative team.

• Growth: Exposure to a blend of traditional and digital marketing strategies with long-term career progression potential.

• Compensation: Competitive salary up to 40,000, based on experience and qualifications.