Sales Executive - Stickers & Labels

Job Title: Sales Executive; Stickers & Labels

Location: Mlolongo, Machakos County

Number: Two.

Employment Type: Full-Time

Industry: Flexible Packaging & Printing

SUMMARY

We are seeking a results-driven, self-motivated Sales Executive to grow our stickers and labels business. The role is responsible for identifying and developing new business opportunities, acquiring new customers, maintaining strong client relationships, and achieving sales targets for stickers, labels, and related packaging solutions. The ideal candidate has strong B2B sales, customer relationship management, negotiation, and business development skills. Experience selling labels, packaging, printing products, or related solutions is an added advantage.

KEY RESPONSIBILITIES

• Grow Stickers & Labels Sales: Actively market and sell the company's stickers and labels, with a strong focus on generating new orders and increasing sales revenue.
• Drive New Business: Identify and target businesses that use stickers and labels, develop new leads and convert prospects into paying customers.
• Build Customer Accounts: Develop strong relationships with customers, understand their packaging and labelling requirements, and grow accounts through repeat orders, upselling and cross-selling.
• Manage the Sales Pipeline: Maintain a consistent pipeline of qualified prospects, follow up on enquiries and quotations, and drive opportunities through to successful closure.
• Understand Customer Requirements: Work closely with customers to understand their label specifications, quantities, applications and other requirements, and recommend suitable solutions.
• Win and Retain Key Accounts: Identify high-value customers and opportunities, develop long-term relationships, and increase the value and frequency of customer orders.
• Market Development: Conduct regular field visits and market intelligence activities to identify new customer segments, emerging opportunities and competitor activity.
• Sales Reporting: Maintain accurate customer and sales records and provide regular reports on leads, opportunities, orders, sales performance and market developments.

KEY PERFORMANCE INDICATORS (KPIs)

• Sales target achievement (monthly/quarterly)
• New customer acquisition (number and value)
• Qualified lead generation
• Lead-to-customer conversion rate
• Customer retention and account growth
• Value and frequency of repeat orders
• Growth in high-value sticker and label customers
• Sales pipeline value and quality
• Timeliness of customer enquiry resolution

QUALIFICATIONS & EXPERIENCE

• Bachelor's degree or Diploma in Sales, Marketing, Business Administration, or a related field.
• Proven experience in B2B sales, business development, or account management.
• Experience selling stickers, labels, packaging, printing products, or other manufacturing-related products is a strong advantage.
• Demonstrated ability to generate leads, acquire customers, and close sales.
• Strong understanding of the sales cycle and CRM practices.
• Excellent communication, negotiation, presentation, and interpersonal skills.
• Strong commercial awareness.
• Self-driven, target-oriented, and able to work independently.
• Proficiency in Microsoft Office; CRM familiarity an added advantage.
• Willingness and ability to travel for customer visits and business development.

KEY COMPETENCIES

• Business Development
• B2B Sales
• Customer Relationship Management
• Negotiation & Closing
• Lead Generation & Prospecting
• Consultative Selling
• Market Intelligence
• Communication & Presentation
• Results Orientation
• Commercial Awareness

WHAT WE ARE LOOKING FOR

A hunter-type salesperson comfortable going into the market, identifying businesses that use stickers and labels, engaging decision-makers, generating enquiries, following up consistently, and converting opportunities into sales.

If you are passionate about sales, enjoy meeting customers, and have a proven track record of winning new business, we would like to hear from you.