Sales Director

About TransAfrica Communications

TransAfrica Communications Limited (TrAC) is a licensed ISP headquartered in Kigali, Rwanda. The Company was founded in 2012 with the vision to Light Africa and bring premium internet to underserved communities. Today, the Company offers a suite of internet and connectivity services, along with cloud and data centre services to organisations operating within the countrys rapidly developing digital economy, leveraging both existing infrastructure and partnerships with global Tier 1 providers to deliver consistent and premium connectivity services. At TrAC, we believe in connecting people, powering businesses, and enabling digital transformation across Africa.

The Opportunity

We are seeking an exceptional and highly driven Sales Director to lead TrACs commercial growth and be a pivotal player in our journey. You will be instrumental in designing and executing a high-impact sales strategy across all customer segments residential (B2C), business (B2B), and wholesale. The ideal candidate will bring strategic thinking, strong telecom industry knowledge, and hands-on leadership to drive revenue growth, expand market share, and build a customer-focused sales culture.

Key Responsibilities

Sales Strategy & Leadership

• Develop and execute the company-wide sales strategy, aligned with corporate goals and market potential.
• Lead all commercial activities, including new customer acquisition, upselling, and customer retention.
• Identify and pursue opportunities for geographic and market segment expansion.

Team Management

• Recruit, train, lead, mentor, motivate and grow a high performing sales team across different channels: B2C, B2B, field sales, and key account management.
• Set performance targets, design incentive plans, and ensure team accountability.
• Foster a culture of high performance, collaboration, and customer obsession.

Market and Client Engagement

• Build relationships with corporate clients, real estate developers, SMEs, government entities, and partners.
• Represent TrAC in high-level sales negotiations, partnerships, and stakeholder engagements.
• Work with Marketing to align product positioning, pricing, and promotional strategies.
• Provide regular, insightful sales reports, analyses, and forecasts to senior management.
• Monitor market trends, competitor activities, and customer feedback to inform sales strategies and product development.
• Represent the company at industry events, conferences, and networking functions.

Revenue and Performance Management

• Drive consistent month-on-month revenue growth across all sales channels.
• Monitor and optimize sales processes, funnels, and KPIs using CRM tools and analytics.
• Identify risks, gaps, and new opportunities through performance reviews and market analysis.

Sales Operations & Optimization

• Collaborate with Product and Technical teams to ensure sales alignment with service delivery capabilities.
• Standardize pricing structures, proposals, and contracts to ensure consistency and profitability.
• Oversee sales tools, customer databases, and reporting frameworks.

Qualifications & Experience

• 4+ years in sales leadership roles, including experience in telecom/ISP ICT services.

• Strong understanding of internet solutions, enterprise connectivity, and B2C internet offerings.
• Bachelor's degree in business, Marketing, Telecom Management, or a related field (MBA is a plus).
• Proven ability to drive commercial results and scale teams in a fast-moving market.
• Demonstrated experience in developing, implementing and optimizing pricing strategies and models.
• Excellent communication, negotiation, and people management skills.

Key Competencies

• Strategic thinker, implementer and leader
• Natural networker and proven closer
• Telecom Market Knowledge (Rwanda/East Africa)
• Team Building and Performance Management
• Sales Process and Pipeline Management
• Client Relationship and Stakeholder Management
• Analytical Thinking and Decision-Making
• Growth Mindset and Adaptability

Why Join TransAfrica Communications?

TrAC is at the forefront of Africas digital future. As Sales Director, you will shape how we connect communities, empower businesses, and lead the transformation of internet access in Rwanda and beyond. Join a bold and innovative team driving real impact through technology.

How to Apply

Interested candidates should submit their CV, cover letter, and three professional references through the following link:

Only shortlisted candidates will be contacted.