Senior Marketing Data Analyst

Purpose

This legal business is seeking a highly skilled and experienced Senior Marketing Data Analyst to join their marketing team. The ideal candidate will have a robust understanding of data analytics in the context of legal services, enabling them to interpret complex datasets and deliver actionable insights that drive strategic marketing decisions.

As a Senior Marketing Data Analyst, you will play a crucial role in guiding our marketing strategies by analysing client behaviour, market trends, and competitive landscapes within the legal industry.

Principal Duties and Responsibilities

Data Collection and Management:

Utilise advanced data engineering tools to collect, clean, and process large datasets from both internal sources (e.g., case management systems, CRM) and external databases.

Design and implement data collection strategies that align with the firms goals, focusing on key client demographics and practice areas.

Competitor Research and Analysis:

Conduct thorough competitor analysis to understand market positioning, strengths, weaknesses and emerging trends in the legal sector.

Analyse complex datasets to uncover trends, patterns, and insights that inform our legal marketing strategies.

Employ statistical methods and machine learning algorithms to forecast client behaviour and market trends in legal services.

Visualisation and Reporting:

Generate clear and compelling visualisations, including graphs and charts, to present findings and recommendations to stakeholders.

Prepare comprehensive reports on marketing performance metrics, campaign effectiveness, and client engagement analytics.

Strategic Recommendations:

Collaborate with marketing and business development teams to develop data-driven marketing

strategies and campaigns tailored to the legal market.

Provide actionable recommendations based on data insights, such as optimizing marketing spend,

targeting specific client segments, and enhancing client outreach efforts.

Sales Funnel Analysis:

Monitor and analyse the client engagement journey to assess the effectiveness of marketing initiatives and identify areas for improvement.

 Aggregate and analyse data related to client inquiries, conversions, and retention to create accurate performance reports.

Cross-functional Collaboration:

Work closely with Global Managing Partner and support practice group leaders, marketing managers, and business development personnel to align data insights with the firms objectives.

Foster a collaborative environment by sharing knowledge and best practices with team members and stakeholders.

Knowledge, Skills and Experience Required

Qualifications:

Bachelors degree in Marketing, Data Science, Business Analytics, or a related field. A Masters degree is preferred.

Minimum of 5 years of experience in marketing data analysis, preferably within a law firm or professional services environment.

Strong understanding of marketing principles and strategies as they relate to the legal industry, including client segmentation and campaign performance metrics.

Exceptional analytical and problem-solving skills, with the ability to interpret complex data and provide actionable insights.

Excellent communication skills, both verbal and written, with the ability to present data findings to non-technical stakeholders.

Proven ability to work collaboratively in a team environment and manage multiple projects simultaneously.

Skills:

Data Engineering: Expertise in data collection, cleaning, and processing using various tools and

technologies.

Analytical Skills: Strong ability to analyse data trends specific to the legal market and translate them into strategic insights.

Visualization Proficiency: Experience in creating data visualizations that effectively communicate findings to diverse audiences.

Collaboration: Strong interpersonal skills to work effectively with cross-functional teams within the firm.

Legal Marketing Knowledge: Comprehensive understanding of marketing principles as they pertain to law firms and the ability to apply them in a data-driven context.

Agility: Ability to evolve the role in order to respond to any changes or developments identified by

the leadership around the strategic direction of the Firm.

What we offer:

Competitive salary and performance-based bonuses.

Opportunities for professional development and career advancement within the legal sector.

A dynamic and inclusive work environment that values innovation and creativity.

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