• Liaising and networking with a range of stakeholders; including but not limited to clients, colleagues, third party suppliers and providers;
• Implementing agreed concepts and visual imagery, ensuring the Groups branding is consistent and cohesive throughout;
• Sourcing cost effective advertising opportunities, whether in traditional mainstream media or social media, to positively promote the organisation using thought leadership articles and profile raising activities;
• Produce valuable and engaging content for our website and marketing collateral that attracts and converts our target groups;
• Managing the production of marketing materials, including leaflets, posters, flyers, newsletters, and webinars;
• Writing and proofreading copy;
• Liaising with agencies including designers and printers;
• Arranging the effective distribution of marketing materials;
• Maintaining and updating internal CRM database;
• Organising and attending events such as conferences, seminars, receptions and exhibitions;
• Sourcing appropriate sponsorship opportunities for the Group to support which enhances and supports the Groups vision and values;
• Conducting market research, for example using client surveys;
• Contributing to, and developing, marketing plans and strategies;
• Evaluating marketing campaigns; producing data driven reports;
• Liaising with other internal departments and key stakeholders;
• Prepare marketing reports by collecting, analysing, and summarising sales data;
• Research competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases;
• Monitor budgets by comparing and analysing actual results with plans and forecasts and measuring return on investment;
• Brainstorming and developing ideas for creative marketing campaigns; and
• Managing junior members of the team assisting with their development and performance reviews.

Competencies

• Excellent attention to detail and a well-organised approach to work;
• Strong time management and organisational skills;
• Verbal and written communication skills;
• Capability to work with numerical information, plus analytical and problem-solving skills;
• Diplomatic approach and the confidence to provide support and influence high-profile Company staff and Board members;
• Team-working skills;
• Integrity and discretion when handling confidential information;
• Sound grasp of marketing strategies and communications;
• Good commercial awareness;
• Excellent interpersonal skills and ability to communicate and work effectively with clients and colleagues at all levels;
• Ability to prioritise work and to work well under pressure and meet deadlines; and
• ​

IT Skills

• Microsoft Office (Word, Excel, PowerPoint, O365);
• Experienced user of digital marketing tools; and
• Experienced user of CRM databases and Content Management Systems.

​Professional Qualifications and Minimum Relevant Experience

• Minimum of 5 years experience in marketing, ideally gained within the Finance industry; and
• Achieved or working towards a professional Marketing qualification e.g. CIM Diploma in Professional Marketing.