We’re on a mission to make health and wellbeing more enjoyable and sustainable, one daily ritual at a time. For like-minded individuals who already believe in the power of sustainable choices, we create products that are more sustainable, beautiful and convenient alternatives. We continually push the boundaries of what is possible and invite honest conversation on our collective journey.

We launched our first product, an award-winning sustainable sonic electric toothbrush, in 2022.

We primarily sell directly to consumers, but you can also find us in online stores like Amazon, and on the shelves in Selfridges and other retailers. Take a look at the job openings below to see if there's a good fit for you, or get in touch at: [email protected]