Chief, Marketing

Overview

We are seeking a fractional executive to serve as a Marketing Chief for a project.  The executive will be responsible for developing a cohesive and unified brand identity across all instructional products, enhancing market competitiveness, increasing user engagement, supporting organizational strategic imperatives, ensuring brand consistency, and cultivating brand loyalty.

Details

• 25 hours per month 
• April to September 2024
• Chief Level

Responsibilities

• Conduct a brand audit and competitive landscape analysis of existing instructional products
• Develop a comprehensive branding guide that includes vision, personality, logos, color palettes, typography, imagery, and application guidelines
• Create an implementation strategy for the new branding across all products and materials
• Provide training and support for internal teams on the new branding guidelines
• Develop logos and brand elements for specific products
• Create a product pitch deck to showcase the brand identity
• Develop a training program and support materials for internal teams to effectively use the brand guide and materials

Role Requirements

• Extensive experience in marketing and branding, preferably in the education sector
• Strong knowledge of brand development and strategy
• Proficiency in conducting brand audits and competitive landscape analysis
• Excellent design and visual communication skills
• Strong project management and organizational skills
• Ability to collaborate and communicate effectively with cross-functional teams
• Familiarity with educational institutions and their needs
• Knowledge of cultural relevance and inclusivity in branding

B/Suite Requirements for Chiefs

• Minimum of 10 years of experience in your area of expertise
  
• Experience as a senior-leader (Managing Director, AVP, VP, Chief, etc.)
• Significant experience in team leadership, people management, and coaching
• Demonstrated ability to set org-wide vision and goals for long-term success

Compensation

Starting compensation for Chief-level executives is $90/hour. All consultants are 1099 contractors. All executives are eligible for referral bonuses and free coaching and development.

Antiracism

Historically, people of color, women, people with disabilities, and LGBTQ+ individuals face insurmountable oppression within their professional lives. At the B/Suite, we know that talent knows no bounds and is not dependent on any single story. Our organization exists to carve out opportunities for the most targeted and harmed of these groups: Black and Brown people. Statistically, within all marginalized groups, no one suffers more than Black and Brown people. By centering these identities in our work, we can dismantle systems of oppression that impact all marginalized groups.