Our Core Values

At Tushop, we don't just talk about our core values, we live them every day. If you want to be part of a team that truly embodies its values, then Tushop is the place for you. Our values are more than just words on a page; they are the driving force behind everything we do.

Reliable, Innovative, Customer-centric, Ambitious, Do right by others (RICAD):

1. We find reliability sexy. Our colleagues and customers know that we get things done, well. We know that we are reliable by being excellent and consistent executors.
2. We are relentless in our pursuit of innovative and simpler ways of doing things. The status quo is never good enough. The only constant is change, and we seek it always for the better.
3. Customers are at the center of what we do. We think hard about how we can delight customers in big and small ways. We obsess about customers’ experiences and don’t expend energy on bureaucracy, politicking, or competitors.
4. Ambition is our fuel. We think big but know that everything starts small much like the oak tree that starts out as an acorn. We want to build big businesses and have big impact. We build with scale in mind.
5. We do right by others because we want to have a net positive effect on those around us – employees, peers, managers, customers, suppliers, farmers, Community Leaders, citizens…and we take this seriously.